10 Out Of 10 Magazine Celebrates 4:20 🌿

Every year on April 20th, cannabis culture claims its moment. But beyond the smoke, the music, and the laid-back energy, the story behind “420” runs deeper than most realize—it’s rooted in ritual, connection, and an unexpected cultural ripple effect that helped shape a global movement.

The Origin of a Code

The term “420” traces back to the early 1970s, where a group of California high school friends known as the Waldos created a code. Their mission? Meet at 4:20 PM after school and search for a rumored hidden cannabis crop near their campus.

The treasure was never found—but something more lasting was created. “420” became their shorthand, their signal, their shared language. What started as an inside joke quietly evolved into something much bigger.

From Subculture to Mainstream

The real turning point came through a cultural crossover. One of the Waldos had a connection to Grateful Dead circles, allowing the term to spread among Deadheads and touring communities. From parking lots to concert venues, “420” began to travel.

By the early ’90s, High Times picked up the phrase, giving it a national—then global—platform. What was once a private code became a universal symbol of cannabis culture

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More Than a Moment

Today, 4/20 is less about its origin story and more about what it represents. It’s about expression. It’s about slowing down. It’s about tapping into creativity and connecting with a shared vibe that spans music, film, art, and lifestyle.

From underground studios to mainstream stages, the influence of cannabis culture continues to shape sound, visuals, and perspective.

“When you smoke the herb, it reveals you to yourself.” — Bob Marley

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